ScribeFlash

Turn market conversations into strategic insight.

ScribeFlash helps research teams analyze interviews, focus groups, and expert conversations, then review themes and segment differences against source evidence.

1

Understand market trends

Uncover emerging needs, category themes, and demand signals across interviews, focus groups, and expert conversations.

  • Identify what's growing, what's changing, and why
  • Surface unmet needs from real customer voices
  • Turn qualitative data into clear market signals
Market research workflow illustration with interviews, focus groups, expert calls, trends, and demand signals
Customer segments illustration comparing SMB, enterprise, regions, and priorities
2

Compare customer segments

Easily compare segments such as SMB vs. enterprise or regions like North America vs. Southeast Asia to understand different priorities and expectations.

  • See key differences side by side
  • Understand what matters most to each segment
  • Find opportunities for targeted positioning
3

Analyze competitive feedback

Track competitor mentions, strengths, weaknesses, and switching drivers, all grounded in real quotes from your research.

  • See how your brand compares
  • Identify common pain points and gaps
  • Understand what drives switching decisions
Competitor feedback illustration with interviews, mentions, strengths, weaknesses, switch drivers, and evidence-linked insights
Report builder illustration with findings, source evidence, editable sections, and export options
4

Create evidence-backed research reports

Turn confirmed findings into editable reports with supporting evidence and source quotations.

  • Build from confirmed findings
  • Keep quotations and source references
  • Export TXT, CSV, DOCX, or PDF

A simple process, from conversation to impact

Go from market conversations to strategic insights in four simple steps.

Collect

Import and transcribe interviews, focus groups, and expert calls.

Compare

Analyze segments, themes, and markets.

Analyze

Find insights with AI, backed by real quotes.

Report

Create editable reports and export files.

Built for the teams that turn insights into opportunity

ScribeFlash helps research and strategy professionals move from conversations to confident decisions.

Market Researchers

Review themes and findings against source evidence.

Consultants

Support client projects with clear, evidence-based insights.

Strategy Teams

Inform product, go-to-market, and growth strategy.

Research Agencies

Scale research analysis and deliver greater value to clients.

Frequently asked questions

View all FAQs
1

What is market research software?

Market research software helps you analyze qualitative and quantitative data from interviews, focus groups, and other sources to find themes, trends, and strategic insights.

2

How can AI analyze qualitative market research?

AI can transcribe conversations and suggest themes, patterns, and findings from qualitative data. Researchers review those suggestions and their source evidence before confirming them.

3

Can I compare segments across interviews?

Yes. Within a project, ScribeFlash lets you compare customer types, regions, or industries across its interviews to review differences in needs, priorities, and expectations.

Ready to turn market research into action?

Use structured interview evidence to identify themes and support the next research decision.

See a Sample Project
AI Market Research Analysis & Insights | scribeflash