Research templates
Start with a focused research plan
Three editable starting points for cancellation interviews, usability studies and concept feedback. Choose a template, adjust the questions and create your project.
Understand the events, unmet needs and alternatives behind recent cancellations so the team can decide which problems to investigate next.
- What was the customer trying to accomplish before cancellation?
- Which events influenced the decision to leave?
- What alternatives or workarounds did they use?
- Which accounts had a different experience, and why?
Use this templateObserve whether participants can complete one important task, identify where they struggle and separate observed behaviour from suggestions.
- Can participants complete the task without assistance?
- Where do they hesitate, make mistakes or abandon the task?
- Which expectations differ from what the interface does?
- What evidence would help us decide which issue to address first?
Use this templateExplore how people interpret a proposed concept, which existing needs it relates to and what remains uncertain before committing to delivery.
- How do participants describe the concept in their own words?
- Which recent situations might it help with?
- What concerns or missing information do they raise?
- Which responses contradict our assumptions?
Use this templateTemplates give you a starting point, not findings. Adapt the scope, recruitment and questions to your study.
